Advertising Research Foundation
Rank: 1975 / 4486
2 selected videos
Five Years of Social Media ROI Analysis
Five Years of Social Media ROI Analysis
In this one-on-one interview, Rex Briggs will discuss how to assess how much to spend on social media. Where should budget be reallocated from to fund social media? What impact will it have on brand image and sales?
Rex Briggs -- CEO, Marketing Evolution
Moderator:
Sheila Murphy Seles -- Director, Digital & Social Media, ARF
Related topics : social media marketing roi / analysis of social media / social media branding / marketing through social media / social media social media
Research's Role in Today's Media and Marketing Environment
Irwin Gotlieb, Chairman of GroupM Global, is one of the most influential media agency executives in the world. In his keynote address, he will discuss the role research plays in today's constantly changing media and marketing environment. His presentation will cover metrics, methodology, and the use of data as currency in the media marketplace.
Irwin Gotlieb -- Chairman, GroupM Worldwide
Related topics : role of media in marketing
2 Resources