Advertising Research Foundation

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2 selected videos

Five Years of Social Media ROI Analysis

Five Years of Social Media ROI Analysis

In this one-on-one interview, Rex Briggs will discuss how to assess how much to spend on social media. Where should budget be reallocated from to fund social media? What impact will it have on brand image and sales?

Rex Briggs -- CEO, Marketing Evolution

Moderator:

Sheila Murphy Seles -- Director, Digital & Social Media, ARF

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Related topics : social media marketing roi / analysis of social media / social media branding / marketing through social media / social media social media

Research's Role in Today's Media and Marketing Environment

Irwin Gotlieb, Chairman of GroupM Global, is one of the most influential media agency executives in the world. In his keynote address, he will discuss the role research plays in today's constantly changing media and marketing environment. His presentation will cover metrics, methodology, and the use of data as currency in the media marketplace.

Irwin Gotlieb -- Chairman, GroupM Worldwide

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Related topics : role of media in marketing