Leslie Marshall: Integrating Social Media into Global Marketing and Communication Efforts

Creating consistent messaging is an important, yet challenging, element of building a strong brand. Leslie Marshall, Director – Events, Magazine, and Social Media at Morningstar, will share how social media is a central part of the company’s marketing and communication strategies. Leslie will discuss how the strategic objectives for social align with Morningstar’s mission and the benefits of a centralized structure, as well as how her team uses data to analyze results, develop new...

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Related topics : integrated marketing communications social media / social media marketing companies / marketing through social media / social media branding strategy / social media integration