Social Business Engine
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9 selected videos
10 Social and Content Marketing Trends to Watch in 2016
Featured for the third time on a Social Business Engine podcast, is Top 40 Digital Strategist and Top 50 Content Marketer in the World - Ian Cleary. As CEO of RazorSocial, Ian is a social media and marketing tools buff. I’ve enjoyed more than one occasion with Ian at a marketing conference where I’ve seen him speak, teach workshops, and even dance on stage. His website, RazorSocial.com, is a very popular destination for marketers to stay informed of the seemingly daily changing landscape of...
Related topics : social media marketing tools / social media marketing trends 2016 / social media types tools / social media marketing strategist / social media types of content
How Dark Social is a Social Marketer’s Blind Spot
Brewster Stanislaw, Director of Product at Simply Measured, opened my eyes to the importance of dark social. This "undercover" traffic shows up as direct traffic in web analytics and masks the true impact of traffic from social media.
It would be beneficial for any business utilizing social media to take a closer look at your analytics to understand the impact of dark social. Listen to this episode with Brewster Stanislaw to hear how a cosmetics brand was able to apply more marketing budget...
Related topics : social media impact on marketing / marketing through social media / social media branding for business / social media analytics / social media help
How NASA Does Social Media Marketing for all of Humanity
After hearing John Yembrick speak at Social Shake Up 2015 about NASA’s 500 social media accounts I knew I had to have him as a guest on the Social Business Engine show. John is the Social Media Manager at NASA (National Aeronautics and Space Administration).
Listen to this podcast to discover how NASA is targeting all of humanity to serve individuals with different interests through their niche social media accounts. Think about how you can put John’s insight on specialized social media...
Related topics : social media branding for business / social media brand management / manage social media / marketing through social media
The 5 Biggest Mistakes in Social Media Monitoring
Rebecca Lombardo, Director of Strategic Services at Tracx, and Eric Berkowitz, SVP, Global Services at Tracx, are the featured guests on this episode. Tracx is a social enterprise platform that helps organizations harness opportunities on the social web by providing brands key insights for business decision making. Tracx is also the sponsor of Social Business Journal Volume 8.
Rebecca and Eric join me to discuss highlights from Social Business Journal, Volume 8: The 5 Biggest Mistakes in...
Related topics : social media branding for business / social media brand monitoring / social media help
Social Selling Insights into the B2B Buyer's Journey in 2017
In Poolside Sales Chat Episode 27, Bernie Borges digs into the B2B buyer's journey. He discusses how 75% of B2B buyers are using social media and what B2B sales and marketing professionals can expect in 2017.
Take a closer look to discover the three key attributes of the B2B buyer and the three phases of the buyer's journey, and how B2B sales and marketing professionals must engage with the buyer in 2017.
Download our Guide: 8 Reasons Sales People Must Use Social Media:...
Related topics : social media and the buyer's journey / b2b social media marketing / using social media marketing
A How To Guide in Influencer Marketing
On episode 50 you'll meet Brandon Andersen. Brandon is director of marketing at Cision where he works with an amazing team that designs and implements integrated marketing programs including content marketing, social media, public relations, SEM, SEO, lead nurturing, events, promotions and webinars. We focused our conversation on the importance of an influencer marketing strategy.
Visit the show notes page at: http://bit.ly/sbjv2-podcast
Related topics : social media marketing program / marketing through social media
The Role of Technology in Your Social Networking Strategy
In Poolside Sales Chat Episode 24, Bernie Borges looks at how technology plays a role in your social networking strategy.
Twitter, LinkedIn, Facebook... these are all forms of technology that allow us to engage with our customers. Are you overly dependent on social media and technology?
Watch the webcast with David J.P. Fisher (a.k.a. DFish): http://www.socialbusinessengine.com/hyper-connected-social-selling-webcast-82316
Connect with Bernie on Periscope and catch Poolside Sales Chat Live...
Related topics : social network strategies / social media and technology
[RESEARCH] The Role of Social in B2B Enterprise Sales
View the show notes page: http://bit.ly/Dell-BJ
In this episode we’re digging into the new Social Business Journal: Digital Transformation, Social Selling Research, Insights and Best Practices published in cooperation with Dell. Joining me on this episode to provide his insights is Bryan Jones, Vice President North America Commercial Marketing at Dell. The original research in this Journal was commissioned by Dell and conducted at Carnegie Mellon University’s Heinz College and provides an...
Related topics : social media for market research
Employees Buzz'd Over Enterprise Social Network at Humana
Humana has implemented an enterprise social network (ESN) they call Buzz, to streamline communication and collaboration among its 50,000 employees. On this episode Bernie Borges interviews Jeff Ross, Community Manager at Humana explains their process to implement an ESN, powered by Socialcast and the business results. This episodes is co-hosted by Badi Azad from Socialcast.
Related topics : social enterprise network
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