Tim Berry
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2 selected videos
Social Media Business Plan Part 1: State the Objectives
Use this area to define your business objectives. Your social media business plan starts with business objectives. Here are some common examples:
Increase sales
Generate leads
Increase web traffic
Increase store traffic
Monitor publicly expressed views about your business or type of business, market area, etc.
Increase overall engagement with customers and potential customers
Fundamental marketing, defined as "getting people to know, like, and trust you."
Try to make your objectives concrete...
Related topics : business using social media / social media marketing plan example
Social media business plan part 6: Platform Focus
Part 6 of the social media business plan is about platform focus: what content do you put onto what social media sites and platforms, and why. You should be strategic. Some types of content, some target markets, some businesses are better suited for one platform than another. In most cases businesses should have a minimum presence on all five platforms, but focus most effort on one or two.
Related topics : types of social media platforms for business / social media marketing plan / social media plan / social media social
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