Nesta

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2 selected videos

A guide to social media analytics for hyperlocal publishers

This tutorial looks at how to use social media analytics to inform your business strategy. Social media strategist Jemima Gibbons offers tips on understanding the following:

Who your audience is

When they're online

What they like to read online

Whether or not your content strategy is working

Who your key influencers are

What your competitors are doing

This video was created as part of Nesta's Destination Local programme. Find out more at www.nesta.org.uk/project/destination-local

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Related topics : business using social media / social media analytics / social media information / social media tutorial / social media strategist

Social Frontiers Conference

Round up of Nesta's Social Frontiers Conference on 14/15 November 2013 which brought together 120 individuals from across the world with the aim of strengthening the community of social innovation researchers. The conference itself was organised through a collaboration of Nesta, TEPSIE (The Young Foundation), The Rockefeller Foundation and Glasgow Caledonian University (GCU). The conference also had support from the Social Innovation Exchange (SIX), DESIS Network and the Skoll Centre for Social...

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Related topics : social network conference