Eric Enge
Rank: 201 / 4486
7 selected videos
Why Are Social Engagement Metrics Useful? - Here's Why with Mark & Eric
Some marketing insiders say that social media engagement is not a reliable or useful metric. In this episode of Here's Why with Mark & Eric, Mark Traphagen will show you why engagement metrics should not only not be ignored, but measured and acted upon.
For all referenced articles see below:
WHAT SOCIAL MEDIA ANALYTICS CAN’T TELL YOU: http://stonet.co/1Fl26xt
Want More Social Marketing Budget? Stop Measuring Social Engagement: http://stonet.co/1BY1ACh
The Personalized Power of Google+ Plus...
Related topics : using social media marketing / social media engagement / social media marketing sites / marketing through social media / social media analytics
Here's Why Your Social Media Strategy is Failing
Why aren't your social media messages having any effect?
More brands than ever are doing social media marketing but so many seemed less than satisfied with their results. Why are their social media strategies failing?
Links Mentioned:
Does Your Social Media Strategy Go With the Flow? https://www.stonetemple.com/does-your...
Archive of all our Here's Why episodes: https://www.stonetemple.com/heres-why...
Related topics : social media branding strategy / social media marketing strategies / marketing through social media / social media media
Social Content Flow - Mark Traphagen at SearchFest Portland 2015
The worst way you can approach social media marketing is to just "do" social media. In this presentation Mark Traphagen, Senior Director of Online Marketing for Stone Temple Consulting, shows you how to create a coherent stream of well-targeted content that flows from your brand identity and business goals out to your social media.
Related topics : social media online marketing / social media content / social media consultant
Here's Why SEO and Social Media Are Digital Marketing Partners
Learn how to use social media and SEO in partnership to drive better digital marketing results.
Need to apply this to your business? Talk to us! http://stonet.co/talk-to-stc
Resources Mentioned:
1.) Anchor Content: The Key to Content Marketing Success: http://stonet.co/anchor-content
2.) Does Social Media Affect SEO? http://stonet.co/sm-affect-seo
3.) Content Marketing: How and Why It Works: http://stonet.co/cm-how-and-why
Related topics : using social media marketing / marketing through social media / digital media marketing / social media content
Here's Why Attending a Conference Is a Social Media Tactic
Attending a live conference can be a great way to network and even to build up your social media presence but you have to do it in the right way. This episode gives you some insider tips on how to make your next conference a networking success.
Links Mentioned:
How to Leverage Social Media While Attending Conferences: http://www.digitalthirdcoast.net/blog/how-leverage-social-media-while-attending-conferences
Related topics : social media conference / social network conference / social media tips / social media social
Here’s Why You Need to Know FTC Regulations
Over the past few years the FTC has been releasing a series of enforceable guidelines for online advertisers, content producers, and social media users. The guidelines are meant to protect consumers from potential fraud or deceptive practices. Don’t let ignorance of Federal Trade Commission regulations for social media land you in Internet jail! In this episode of Here’s Why, Eric and Mark explain why you need to be up to date on FTC guidelines for social marketers!
Related topics : ftc social media guidelines / ftc social media advertising / social media internet marketing / social media content
Building a Winning Social Media Strategy
Carrie Kerpen and Eric Enge discuss industry success stories, the lessons you can draw from them, and how to apply it to your own business.
Related topics : social media strategy
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