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How can banks use social media to get more customers? | World Finance

Social media is a vitally important part of developing brand awareness and growing your customer base. But in an extremely fast-moving marketplace, it's never been so important for businesses to constantly review, update, and improve their strategies, to ensure social media activity is actually contributing to business targets. This is something that Portugal's ActivoBank knows a lot about. On Facebook, the bank set a target of growing an audience of 100,000 fans – it's now well on the way to...

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Related topics : business using social media / using social media marketing / social media branding for business / marketing through social media

Matthias Kroner on social media | Fidor Bank | World Finance Videos

World Finance interviews Matthias Kroner, CEO of Fidor Bank, on getting closer to clients through social media.

New methods of communicating are appearing online all the time. Fidor Bank believes that banks need to tap into this, and move with their client in order to regain trust. Matthias Kroner, CEO of Fidor Bank, talks about the innovative work Fidor has been doing on social media to get closer to its customers, and the technology solutions Fidor TecS is developing to improve its...

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Related topics : world social media / social media solutions