Perry Alexander

Rank: 2060 / 4486

2 selected videos

Direct Marketing Turnaround Part 2. How Video Lifted Sales 20 Percent.mp4

If email marketing and social media results are not meeting your expectations, it may be time to shift direction. Today we share part two of our experience that transformed an email and social media marketing campaign with online video. Sales increased 20% using a strategy centered around purpose, frequency, and free content marketing -- with online video at the center of the program --to rebuild email marketing and social media engagement. More at http://www.hennerberg.com/blog/?p=283

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Related topics : social media online marketing / social media marketing strategy / marketing through social media / direct marketing media strategy / social media blogs

YouTube Analytics for Direct Marketing

And as direct marketers, we like to pour over data. With YouTube, you have easy access to data and metrics that are a direct marketer's dream. We're going to show you several specific charts using examples from our own videos so you can see many of the analytic tools that are available. More at http://hennerberg.com.

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Related topics : marketing direct