NYC Mayor's Race 09: The Social Media Impact

NYC Mayor Michael Bloomberg's successful 2009 re-election campaign relied on social media to engage supporters and get out the vote. In many significant ways, the Bloomberg campaign extended the social media lessons and successes of the 2008 presidential campaigns, but into a different context. In the end, the Bloomberg campaign came away with far more Facebook supporters and Twitter followers than his main opponent -- but did social media really make a difference in the outcome? What does NYC...

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Related topics : successful social media campaign / social media advertising campaigns / social media engagement / social media strategist / online social media