ADAPT Centre
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2 selected videos
GAJO - Social Media Audience Targeting Platform
Find your target audience on social media quickly and easily. The Gajo platform identifies the most relevant audience segments for brands on various social media channels, enabling companies to target these audience segments with highly relevant and personalised advertising.
This technology builds on human language processing and machine learning capabilities to identify content that contains expressions of purchase intent and switch intent as well as other signals relevant to specific...
Related topics : social media audience segmentation / social media advertising companies / social media branding / social media social
CARA - Sentiment Analysis
Sentiment analysis us a well-established tool for mining opinions from customer reviews and social media content. However, the quality of automatic sentiment judgements varies with the product category and type of media.
Cara works by combining lexical and machine learning approaches and integrating them with ADAPT user-generated content processing tools. When tuned to laptop and restaurant reviews, Cara represents a greater than 20% improvement over current state-of-the-art in the...
Related topics : social media sentiment analysis tools / social media types of content
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