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2 selected videos

Social Media Marketing in the Movie Industry

Ms. Namrata Balwani - COO at Media2Win talks about how the movie industry is innovatively and effectively tapping the social media platform for the launch strategy of their movies.

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Related topics : social media marketing industry / social media marketing strategy / marketing through social media

The opportunity and scope of Social Media - The Hype and the Reality

Mr. Gunjan Ghai - VP (Marketing & eCommerce) at Tata AIG General Insurance Company talks about the Opportunity and scope of Social Media, and articulates how its being used as a Promotional Platform rather than a Product Development platform.

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Related topics : social media market opportunity / social media marketing companies / social media companies