Columbia Business School
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8 selected videos
2009 Social Enterprise Conference: Wikipedia and Social Media
Jimmy Wales, the cofounder of Wikipedia, and Nancy Lublin, the CEO of DoSomething -- both of whom were named Young Global Leaders by the World Economic Forum -- discuss strategies for growth. Topics include the philosophical and practical reasons behind Wikipedias creation; how it and other social media have changed the way we think about communication, education, business, culture and society; and how easy-to-access, inclusive and reliable social media platforms can be used to effectively....
Related topics : social media conference 2009 / business using social media / social media platforms for business / social media social
Building Your Action Plan for Social Media Marketing
At the BRITE '13 conference, Ric Dragon, author of "Social Marketology" and CEO of Dragon Search, presents a framework to develop a social media marketing strategy and action plan. He tackles issues such as the development of metrics, the use of micro-segments, the value of social media for crisis and reputation management, and the need for storytelling.
The BRITE conference on brands, innovation and technology is hosted by the Center on Global Brand Leadership at Columbia Business School....
Related topics : social media marketing plan / social media marketing conferences / social media marketing strategy for schools / social media reputation management / social media plan
Social Enterprise Conference: Digital Campaign Strategies
Thomas Gensemer, the managing partner of Blue State Digital, discusses social media strategies and best practices for social organizations. Gensemer, who has designed online strategies for clients across sectors developed the social network used for President Barack Obamas primary campaign. The 2009 Social Enterprise Conference took place on October 9 at Columbia Business School. The conference shed light on the entire process for social ventures -- from vision to specific practices -- and...
Related topics : enterprise social media strategy / enterprise social networking strategy / social media conference 2009 / organizations using social media / schools using social networking
Turning Social Networks into Mass Media
Turning Social Networks into Mass Media
Mike Hemingway, Global Managing Director, Ogilvy & Mather Worldwide
The Center on Global Brand Leadership at Columbia Business School hosted the BRITE '08 conference and CMO Summit on branding, innovation, and technology on February 7-8, 2008 at Columbia University in New York City.
BRITE is a global series of conferences, workshops and leadership summits on branding, innovation, and technology.
Related topics : social media network / social media brand management / manage social media / social media branding for business / schools social networking
Bravo TV: Digital Media and Marketing Strategies
Lisa Hsia, senior vice president of news media at Bravo TV, weighs in on the future of new media platforms from a marketing perspective at the BRITE 09 conference at Columbia Business School.
Related topics : digital media marketing strategy
Media as a Catalyst: Story Telling and Social Action
In this session at the 2012 Social Enterprise Conference, Executive producer of PBS series POV Simon Kilmurry acted as the moderator for a panel of industry experts: Diana Barrett, Founder and President of The Fledgling Fund, Kate Campana, Managing Director of Malaria No More, Sam Gregory, Program Director at Witness, and Jason Spingarn-Koff, Producer and Curator of The New York Times' Op-Docs. These industry leaders discussed the ways that their work utilizes media to create impact, generate...
Related topics : social media acts as catalyst for policy change
Connecting the Dots through Social Impact Measurement
In this session at the 2010 Social Enterprise Conference, experts discuss whether or not measuring social impact adds value to different stakeholders, and how social impact is currently being measured. Led by Professor Antony Bugg-Levine, managing director of the Rockefeller Foundation, the speakers include Sarah Gelfand, director at the Global Impact Investing Network; Patricia Devaney, director of Impact Assessment at Root Capital; and Diego Gonzalez Carvajal, founder and president of...
Related topics : impact social network
Social Venture Pitch
The Social Venture Pitch session at the 2011 Social Enterprise Conference featured emerging for-profit social entrepreneurs who use eight minutes to pitch their enterprise to a panel of impact investors and advisors to be considered for an investment of $250,000--500,000 by Jalia Ventures/Serious Change, LP.
Impact investors and advisors included Melissa Cheong '09, principal, Imprint Capital Advisors; Cheryl Dorsey, president of Echoing Green; Ron Gonen '04, founder of RecycleBank and...
Related topics : social enterprise network
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