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Influencers List the Top Social Media Trends for 2017
From Facebook’s big push in live video, to Instagram muscling in on Snapchat’s stories format, the tussle between social networks has been fierce as each platform battles for a share of your attention. We’ve also seen social media affect globally significant events like the “Brexit” referendum in the UK and the US election, as politicians wise up to the impact social networks can have on public opinion. We’re now spending almost two hours a day on social media or about 15 percent of...
Related topics : social media trend / top social media websites for business / social media networking websites / social media news / social media social media
[Social Media] LinkedIn Launches Conversion Tracking for Ads, Sponsored Content
“You can see that let’s say the finance industry is converting at a much higher rate than the healthcare industry,” LinkedIn Marketing Solutions vice-president of product Russ Glass told Marketing Land told Ad Week. “You can see people with a marketing job titles are converting at a much higher rate than people with sales (titles).”
According to Ad Week’s report, LinkedIn, over the next few months, will debut other types of ad targeting, such as website retargeting, using the...
Related topics : social media tracking tools
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