Joris van Heukelom interviews Futurist Speaker Gerd Leonhard: advertising, media publishing

Kindly presented and provided by Sanoma Media, IAB NL chairman Joris Heukelom interviews futurist keynote speaker Gerd Leonhard, October 2nd in Amsterdam, right before his keynote at the IAB NL Mobile Inspiration Summit (see the PDF with the slides here: http://gerd.fm/SRuFZM Topics include: futurism definitions, the rebirth of advertising and marketing, SoLoMo and social media futures, publishing and media in a networked society, mobile advertising and the coming switch from TV, and much more

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Related topics : social media network marketing pdf / marketing through social media

The Future of Social Media Gerd Leonhard Picnic 2009 Amsterdam part 3

Part 3 of my PICNIC 2009 talk on the next 5 years in Social Media. Topics: why the world's OS is 'going social', why conversation and engagement not monolog and control is the only way forward, about the coming 'extreme Reputation Economy', why social media = CRM, the shift to open ecosystems rather than closed egosystems.. and much more. See http://www.mediafuturist.com/2009/09/the-next-5-years-in-social-media-picnic-09.html for more details and the PDF download Special thanks to the geat...

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Related topics : world social media / reputation on social media

Future of Media, Marketing, Advertising and Agencies: Futurist Speaker Gerd Leonhard

at Agency Symposium 2014 in Hunter Valley, Australia. See more details and download the slides via my blog http://www.futuristgerd.com/2014/09/18/the-slides-from-my-presentation-at-the-agency-symposium-in-hunter-valley-aus-today-future-of-advertising-marketing-agencies/

Gerd Leonhard Futurist, Author and Keynote Speaker

Basel / Switzerland

http://www.futuristgerd.com or www.gerdleonhard.de

Please note: audio-only versions of many videos are being made available here:...

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Related topics : media marketing agencies