Laurel Papworth
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8 selected videos
5 Steps of a Social Media Campaign
This is the first video in my 5 Steps of a Social Media Marketing Campaign online course. Tackling social media monitoring, brand voice, customer engagement, marketing promotion and KPIs or measurement we look at the practical tools of setting up a campaign.
Covering setting up a social media monitoring panel, creating a blog/social media website, Managing Facebook Page/Ads/FBO, Maximising Twitter engagement and promotions, and finally measurement - all the analytics including sentiment and...
Related topics : social media marketing campaign steps / free social media monitoring tools facebook / social media marketing websites / social media brand management / social media branding strategy
Social Media Course in Sydney 2017
This is an intensive #socialmedia course in #Sydney Australia on social media including Facebook Algorithms/Ads/Insights, Twitter, social media campaigns, monitoring dashboards, writing a social media strategy, dealing with negative criticism online and measurement and analytics in social media http://laurelpapworth.com/3daysocialmedia
Related topics : social media strategy 2017 / social media courses / social media campaign / monitoring social media / social media dashboard
Laurel Papworth Talks Social Networks on Chn 10 Pt 2 of 2
Australia's leading social network strategist and social network hostess with the mostess Laurel Papworth talks with David and Kim on the Channel 10 morning show on Thursday 17 April 2008.
Also featuring Aussie K (who has 102 000 MySpace Friends) the programme discusses how some people become social network 'stars', business aspects 'netrepeneurs' making money from niche communities and techniques in starting out and public and private safeguards.
Laurel's blog post has more...
Related topics : australia social networking / make money on social network / social networking aspects
Social Media Monitoring Dashboard - creating one for free
For #TelstraVirtualEvents - the question was around monitoring dashboards for "other people's content or "found media" or shared content. In this video I show Netvibes http://netvibes.com/lpapworth, Feedly with Sproutsocial and mention Bufferapp. The FREE course on Facebook Optimization is at courses.laurelpapworth.com/courses/fbo - this video is part of that #socialmedia course #fbo, #onlinecourses #education #howto
Toyota Yaris Downfall social media Australia.mov
SATIRE: Australia Toyota Yaris sets the agency hounds onto social networks - may the best stunt win! Blog Post here http://laurelpapworth.com/australia-toyota-yaris-social-media-campaign-downfall/
Related topics : social media agency network / australia social networking / social media campaign / social networking agency
4 types of social media updates for improving Facebook and Twitter engagement
There are 4 types of updates that have different types of social media engagement online - mixing different social objects for different results! You can follow my podcast on iTunes http://bit.ly/smb_vid (bit.ly/smb_aud for audio) and tweet me @SilkCharm
Related topics : social media types / social media engagement
The Future of Money - 22 Revenue streams in social media
I would skip to 3:06 :) "live" preso but similar slides at: http://www.slideshare.net/Silkcharm/social-media-and-social-economy Monetizing the Community - My presentation to #Media140 on 22 Revenue Streams in Online Communities, Impact of social banking,
Related topics : presentation on social media / online social media
Social Currency and Social Networks
The new 'coin of the realm' is what we contribute to society - our reputation and trust in social networks will bring us future earnings. Clip from ABC-TV Australia's New Inventors featuring me (Laurel Papworth) - Antithesis of freeonomics?
Related topics : society social network / australia social networking
8 Resources