WeFirstTV
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3 selected videos
Simon Mainwaring Interviews Rishad Tobaccowala
Rishad has been running Publicis Groupe's innovation unit, Denuo, that focused on areas like social media, gaming and digital retail and is now taking a broader role across VivaKi whose units include Digitas, Razorfish, Starcom MediaVest Group and Zentih Optimedia. So he truly is a world class expert on advertising and branding in the digital and social media space.
We thought it would be fun to throw some ideas about the future out there and discuss. I hope it's useful and, please, let me...
Related topics : brands using social media / social media branding book
Social Media Engagement, ROI, and Measurement Tools
http://WeFirstBook.com Simon Mainwaring discusses how brands might measure their social media impact, and the importance of transparency and authenticity when a brand engages in social outreach.
Related topics : social media measurement tools / social media branding / social media engagement
A Shared Future For Television And Social Media
The craft of storytelling and the future partnership between brands and consumers.
Related topics : social media future
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