IBM Australia & New Zealand
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3 selected videos
Australian Marketing Institute Conference 2011 - Using Social Channels in Marketing Campaigns
A selection of Vox Pops recorded at the 2011 Australian Marketing Institutes Annual Conference on October 19 2011 - The Future of Marketing. In this video, attendees and speakers of the conference discuss the use of social media in their marketing campaigns.
The questions in this series relate to the findings and discussion in the 2011 IBM CMO Study, which can be downloaded from http://bit.ly/CMOStudyAU.
Speakers in this video include:
Mark Crowe - CEO - Australian Marketing Institute
Rhy...
Related topics : social media marketing conferences / using social media marketing / marketing director
Analytics in Retail
How can analytics be used by retailers across point of sale, online and social media interactions? Peter Butler, Business Solutions Architect for the Retail Industry in IBM Global Business Services explains.
Related topics : retail social media analytics / business using social media
University of SA - How To Plan With A Jam
Harnessing social media to transform business: http://ibm.co/1ltPUkA
Meet Vice-Chancellor, Prof. David Lloyd of the University of South Australia. David explains how collective intelligence through a social media delivered 20 work years of input in just 36 hours - thanks to IBM Jam technology. Hear how a former Australian Prime Minister was one of the 8,000 participants who contributed over 18,000 posts. All of which resulted in a new, achievable action plan for the University.
Copyright IBM...
Related topics : benefits of using social media for business
3 Resources