Cision Canada
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8 selected videos
How to Monitor Anything Social
Watch James Rubec, Cision Canada's Content Marketing and Social Media Manager's presentation on using social intelligence to drive business results and analyze public trends.
This webinar recording shares insights on:
- Why social media makes a great focus group
- How to collect and scrub social data for insights analysis
- How news media impacts a social conversation
- What makes the difference between a viral comment and a dud
Related topics : social media and business marketing webinar / monitoring social media conversations / manage social media / marketing through social media / social media content
Engaging Gen Y: Social Media Ref Takeaways
Panelists weigh in on issues surrounding engaging Generation Y.
Featuring:
Jodie Shupac, @jshup - Contributor/ The Grid
Dan Naylor, @dan_naylor - Services Director/ ISM Search & Social
Sheri Campbell, @campbell_sheri- Account Supervisor/ Real interactive
Dave Wilkin, @dwilkin- Founder/ Redwood Strategic
Jon Sinden, @JonSinden- Manager of Digital Content & Social Media/ Maple Leaf Sports & Entertainment
Moderated by Julie Geller, Director of Social Media & Marketing at Cision Canada....
Related topics : sports and social media marketing / social media marketing services / marketing through social media / social media management services / manage social media
Balancing different types of Branded Social Content
Panelists weigh in on issues surrounding engaging Generation Y online communities.
Featuring:
Jodie Shupac, @jshup - Contributor/ The Grid
Dan Naylor, @dan_naylor - Services Director/ ISM Search & Social
Sheri Campbell, @campbell_sheri- Account Supervisor/ Real interactive
Dave Wilkin, @dwilkin- Founder/ Redwood Strategic
Jon Sinden, @JonSinden- Manager of Digital Content & Social Media/ Maple Leaf Sports & Entertainment
Moderated by Julie Geller, @juliegeller, Director of Social Media...
Related topics : sports and social media marketing / social media brand management / search & social media marketing / marketing through social media / social media management services
Go Home Red Cross You're Drunk: Social Media Crisis Averted
On May 5, The Conference Board of Canada’s PR Crisis Forum invited Heidi Sullivan Cision Canada’s Managing Director, to share how social media can be used to stop a crisis in its tracks on social media. She told a story from 2011 about how a social media manager from the Red Cross posted weekend plans on the charity's Twitter feed. Hilarity ensues and a crisis is averted.
Related topics : social media crisis / manage social media / using social media for pr / social media plan
What is The Social Media Ref?
Cision Canada's social media director Julie Geller @JulieGeller describes the concept behind The Social Media Ref, which she co-hosted with Cision Canada president @Terry_Foster for its launch at Toronto's 2012 Social Media Week. The Social Media Ref will be touring various Canadian cities to discuss timely issues like "Are bloggers journalists?" and "Who owns your social identity?" Participate in events: http://meetup.com/TheSocialMediaRef Join the conversation:...
Related topics : cision social media / social media social
Driving Sales with Social Media
What makes consumers buy? The women of influence discuss the fine line between harassing consumers and selling on social media.
#SMRef Panelists:
Charmain Emerson, VP Marketing, French Connection Canada, @FCUKCA
Jen Kirsch, Relationship Columnist and On-Air Personality, CTV and Cosmo TV, @jen_kirsch
Kirsten Walkom, Senior Consultant, MAVERICK PR, @kirstenwalkom
Hannah Johnson, Contributor, xoJane & Rookie Mag, @hannahejo
Moderated by Julie Geller, @juliegeller VP Marketing,...
Related topics : social media buying / social media marketing twitter
What stories get attention on Social Media?
Do certain types of content get more interest online? Our #SMref panelists weigh in.
Panelists:
Matt Juniper-- Senior Account Executive, Praxis PR, @mattjuniper
Patrick Thoburn-- Co-Founder, Matchstick, @patrickthoburn
Ron Nurwisah-- Community Manager, The Huffington Post Canada, @boyreporter
Eric Alper, Director of Media Relations, eOne Music Canada, @thatericalper
Moderated by Terry Foster, @Terry_Foster, President, @Cision_Canada
http://ca.cision.com/...
Related topics : social media types of content
The 3 Audience Real Time Monitoring Can Help Brands Unlock
Learn how to use media monitor as a real-time insights tool for your business. Read Cision's new whitepaper and dig deeper into what your audience actually wants to read.
Read the white paper here: http://www.cision.com/ca-en/resources/white-papers/3-audiences-real-time-social-listening-helps-you-understand/
Music by http://www.bensound.com/
Related topics : social media brand monitoring
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