MSU Alumni Association and Friends

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3 selected videos

Writing for Social Media - Strategy

Scott Westerman of the Michigan State University Alumni Association offers some tips and advice for writing for social media. Includes best practices and guidelines to keep in mind while handling your social media traffic.

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Related topics : social media practice / social media strategy / social media tips / social media social

Writing for Social Media - Twitter

In part two of the Michigan State University Alumni Association's series on Writing for Social Media, Executive Director, Scott Westerman explores the intricacies of getting your message across in 140 characters or less. How do we incorporate Twitter handles in a tweet? What's the best way to include a hot link? And what journalistic fundamental is the secret to effective Twitter messaging? Scott answers all these questions and more in this installment. More information on the MSU Alumni...

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Related topics : social media twitter

Writing for Social Media - Facebook

In the third installment of our "Writing for Social Media" series, MSUAA Executive Director, Scott Westerman, shares the secrets of an effective Facebook presence.

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Related topics : social media executive