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5 selected videos
Social Media is Disrupting Rigid Demographic Marketing
Johanna Blakley, Deputy Director of the Norman Lear Center, describes how new media is disrupting how marketers target consumers by identity and demographic categories. Blakley declares that social media will dismantle the rigid stereotypes of the old model of advertising.
Complete program available for purchase at: http://fora.tv/2012/11/07/Module_1_Brand_Marketing__Impact_on_Consumer_Behavior
Related topics : social media impact on marketing / marketing through social media
How Social Media Is Changing Marketing
Full video from Social Data Week available at: http://fora.tv/2013/09/20/Influencer_Marketing_Cutting_Through_the_Noise
Marketwired CEO Jim Delaney talks about how social media is changing marketing from Madison Ave to Main St.
Related topics : social media changed marketing / marketing through social media
Marketing to Customers Means Marketing Mobility
Full video from Fairchild Fashion Media available at: http://fora.tv/2013/09/18/the_magic_of_shopping
Macy's Inc. Group Vice President of Digital Media & Multicultural Marketing Jennifer Kasper describes the evolution of digital marketing from mobile to mobility, reaching consumers across various screens and devices wherever they are.
Related topics : digital media marketing meaning
Taking Risks in Social Media Can Have Its Rewards
Full video from Fairchild Fashion Media available at: http://fora.tv/2013/09/18/excuse_me_real_time_relevance_social_engagement
Claudia Allwood, Benefit Cosmetics Director of Digital Marketing, demonstrates the viral potential of putting edgy content online that can spur attention and engagement.
Related topics : benefits of social media marketing
Logic & Magic: Success of Coach's Social Media Campaign
David Duplantis, Head of Digital Operations at Coach, highlights the success of a viral video campaign that amplified the reach of Coach's brand.
Full video available for purchase at: http://fora.tv/2013/01/30/Reaching_New_Audiences
Related topics : successful social media campaign
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