American Marketing Association
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24 selected videos
Social Media Business Case
Use our Social Media Business Case Template to help you build a business case for an investment in a social media program and communicate the information to the key shareholders. Fill in the blanks on this document and, when completed, it will include an executive summary, opportunity overview, business impact analysis, risk plans and a recommendation. http://www.marketingpower.com/resourcelibrary/_layouts/marketers_toolkit.aspx
Related topics : business using social media / social media marketing plan template / social media help / social media information / marketing through social media
Social Media Policy and Guidlines
Use our Social Media Policy and Guidelines Template to help you create reasonable guidelines for online behavior by employees and contractors who use social media on behalf of your company. Customize it to reflect your corporate culture and social media strategy. Includes a disclaimer and personal use guidelines and rules around moderation and media inquiries. http://www.marketingpower.com/resourcelibrary/_layouts/marketers_toolkit.aspx
Related topics : social media marketing policy template / social media marketing companies / social media companies / social media help / marketing through social media
Social Media Competitive Tracking Tool
Use our Social Media Competitive Tracking Tool to monitor and compare key metrics of your competitors social media efforts. Select the channels you would like to track and record such areas as monthly blog postings, sentiment, average number of comments, etc. Includes tabs for each channels such as Facebook, LinkedIn, blogging. http://www.marketingpower.com/resourcelibrary/_layouts/marketers_toolkit.aspx
Related topics : social media tracking tools / social media monitoring tools / social media blogs
Social Media Consulting RFP Template
The purpose of our Social Media Consulting RFP Template is to help you design a Request for Proposal (RFP) for social media consulting services. An RFP is a formal invitation to request vendor proposals that meet specific business requirements and purchasing criteria. Areas include statement of work, proposal submissions procedure, scope of work, estimated budget and resources required among others. A great time saver. http://www.marketingpower.com/resourcelibrary/_layouts/marketers_toolkit.aspx
Related topics : social media marketing rfp template / social media proposal / social media help / social media marketing services
Social Media Program Metrics Dashboard
Use our Social Media Program Metrics Dashboard to define, track, and report on your key Social Media program metrics and key performance indicators on a month by month basis. All the metrics can be easily customized to suit your organization's needs. Includes sample metrics for things like social network reach, tweets by topics, re-tweets, Facebook fans and more. http://www.marketingpower.com/resourcelibrary/_layouts/marketers_toolkit.aspx
Related topics : social media metrics / social media marketing program / social media dashboard / social media tracking / social media report
Social Media Channel Map
Use our Social Media Channel Map to outline your Social Media strategy by channel. Map your strategy by grouping selected channels into bubbles and create a description of how you plan on attacking each channel by setting goals, selecting a project sponsor, and by highlighting key performance indicators (KPIs). http://www.marketingpower.com/resourcelibrary/_layouts/marketers_toolkit.aspx
Related topics : social media map / social media strategy outline / using social media / social media social media
Social Media Manager Job Description
Use our Social Media Manager Job Description to formalize the requirements and skills for this position in your organization. You can customize the job description to fit your own company. A great time saver for a hiring manager or your HR team. http://www.marketingpower.com/resourcelibrary/_layouts/marketers_toolkit.aspx
Related topics : social media marketing manager job description / social media management company / manage social media / jobs in social media / social media marketing companies
Social Media Posting Schedule 2011
Use this easy to use Social Media Posting Schedule (2011) to organize all of your social media activities in 2011. Information you can enter includes: Date, time, theme, topic, contributor and keywords. A report is automatically generated to summarize all of your activities. Sort capabilities to allow you to drill down on specific channels. Schedule is printer friendly so you can print and post as necessary. http://www.marketingpower.com/resourcelibrary/_layouts/marketers_toolkit.aspx
Related topics : organizations using social media marketing / social media report
Social Media Readiness
Use our Social Media Readiness Assessment to measure your organization's readiness to implement a social media program. This prescriptive self-assessment tool allows you to rate your compliance with best practices. Customize the scale to your needs and rate yourself. The results tab gives you a readiness score and the recommendations tab will give you topline suggestions on how to improve in each area
Related topics : organizations using social media / social media media
Social Media Strategy Scorecard
Use our Social Media Strategy Scorecard to document and organize your objectives, initiatives, measurements, targets and timeframes to help you achieve the desired results for the next 12-18 months. http://www.marketingpower.com/resourcelibrary/_layouts/marketers_toolkit.aspx
Related topics : social media marketing strategies / social media help / social media media