Olivier Blanchard
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12 selected videos
Don't buy into "magic pill" Social Media ROI calculators.
Andrew Mueller pointed me to this Social Media ROI Calculator and it is so utterly nonsensical that I couldn't help but use it as an example of what companies should be on the lookout for in terms of nicely packaged bulls**t: http://www.dragonsearchmarketing.com/social-media-roi-calculator.htm
Related topics : social media roi calculator / social media help / social media companies / social media social
Business-oriented ROI for Social Media: F.R.Y. Metrics explained
Putting together Frequency, Reach an Yield metrics into a simple ROI discussion you can take to any Marketing and Social Media-agnostic business leader. (Unless you want to waste everyone's time talking about the karma of conversations AGAIN.)
Related topics : social media roi metrics / social media marketing roi
Social Media ROI - Book Intro
Introduction to "Social Media ROI: Managing and Measuring Social Media Efforts in your Organization" by author Olivier Blanchard.
Related topics : social media roi book / manage social media / social media measurement / social media social
Red Chair Intro
Introducing Red Chair Social Media training: designed to teach business leaders how to properly build, integrate, manage and measure Social Media programs.
These full day sessions will provide the framework, insight and step-by-step methodology needed to properly operationalize Social Media programs for organizations of all sizes.
Related topics : social media program / social media business / social media integration / manage social media / social media measurement
Measuring Social Media isn't about the media
This stuff isn't rocket science. Real measurement of Social Media and R.O.I. analysis are simple. First, understand that measuring media is just the appetizer, not the whole meal. Second, understand that this is a multi-layered process with a lot of moving parts (easy but complex). Third, understand that R.O.I. is media-agnostic. For the rest, watch the video.
Related topics : social media measurement / social media analysis
Please stop the pointless social media conferences
Social Media conferences should provide a level of value equal to or greater than the admission fee they charge. Unfortunately, most don't... and this is becoming a problem.
Related topics : social media conference
Lateral Action: Social Media engagement's true lifeblood
So far, we've mostly talked about "vertical action" - The relationship between a brand and its community. Think of it as a hierarchical structure with the brand's managers at the top creating content for a stratum of engaged customers or fans beneath them. That back and forth dialog doesn't scale well in Social Media since engagement is personal and not mass-produced like traditional media. Lateral action is peer-to-peer action - in other words, it refers to the lateral engagement within the...
Related topics : social media engagement
IAB Belgium: Think Digital Conference - Intro by Olivier Blanchard
"Social Media ROI" author Olivier Blanchard introduces the IAB Think Digital Conference, scheduled to take place in Brussels, Belgium on 26 May 2011.
Related topics : social media roi olivier blanchard
Real ROI discussions about Social Media: The Frequency Factor
All things remaining the same, increasing the frequency of interaction between a brand and customers should lead to an increase in frequency of transactions. Can social media help increase frequency of interactions/transactions? Of course. Another measurable element = another video. :)
Related topics : measuring social media roi / social media help
Beware ill-used buzzwords
Mobile and Social aren't "emerging" media. They're (respectively) established and in process of being established. The term "emerging" applies to neither in 2010, and any "expert" who uses "emerging media" as a descriptor for either (or both) might want to check what decade s/he lives in. Shot for the BrandBuilder blog.
Related topics : emerging social media