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Radian6 Shines New Light on Social Media Monitoring
After attending SBMU Columbus, Sage discovers the true value of Radian6, a social media monitoring tool. Radian6 provides a pervasive and in-depth picture of social media conversations happening across the entire web. It allows you to track and do analysis on whatever keywords or phrases you choose, so you can monitor your company, your brands, your products and/or your competitors' brands, products, etc. As a higher end tool, Radian6 is not free nor cheap, but Sage feels that it is...
Related topics : social media monitoring tools free / social media monitoring companies / free social media competitor analysis tools
A Roundup of Cool Social Media Monitoring Tools
Roundup: Social Media Monitoring Tools WebWorkerDaily http://bit.ly/9vBNgS
This is a nice article on several very cool social media monitoring tools. If you aren't monitoring the social media space for your brand name and probably your own name, you are leaving yourself open for potential damage.
Related topics : social media monitoring tools / social media brand monitoring / social media branding / social media social
Chadwick Martin Bailey Study On Social Media and Buying
Check out this interesting study by Chadwick Martin Bailey:
Consumers Engaged Via Social Media Are More Likely To Buy, Recommend
http://bit.ly/bjuVjF
"The study of over 1500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to...
Related topics : social media market opportunity / marketing via social media / social media for market research / social media marketing firm / social media engagement
B2B Buyers Are Using Social Media in a Huge Way
Social media isn't just for the consumer oriented companies anymore. New research from the Groundswell people: http://blogs.forrester.com/groundswell/2009/02/new-research-b2.html indicate that social media is taking the B2B world by storm.
Related topics : b2b social media / using social media / social media research
The WSJ Rules from the Marketing Pilgrim
http://bit.ly/m9Xgg
The Marketing Pilgrim gives us some inside information on the internal social media policies of The Wall Street Journal. This is an incredibly important part of having a business in this day and age.
Everyone should develop an internal social media policy.
Related topics : internal social media policy / social media marketing policy
B2B Marketers Making Huge Increases in Social Media Spend
From here:
http://www.marketingpilgrim.com/2010/03/b2b-marketers-490-increase-in-social-media-spend-by-2014.html
Marketing Pilgrim reports that B2B Marketers will see a 490% Increase in Social Media Spend by 2014. But there are other really interesting stats to be found in this report as well.
Related topics : b2b social media marketing / marketing through social media / social media report
The FTC Takes on Social Media
You can't go around pretending you are someone you are not. Check out what the FTC is cracking down on.
Based on this article:
http://www.marketingpilgrim.com/2009/05/are-you-breaking-the-law-with-social-media-marketing.html
Related topics : social media marketing article
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