SESAsia
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2 selected videos
Avinash Kaushik's 4 key metrics to measure social media success
Avinash Kaushik, Google's Digital Marketing Evangelist, talked to Adaline Lau, ClickZ.asia Editor, right after his inspiring opening keynote address at SES Hong Kong 2012.
During this interview, Avinash shared his four key metrics that digital marketers should consider when measuring the success of their social media campaigns:
- Conversation rate
- Amplification rate
- Applause rate
- Economic value
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Related topics : measuring social media success / latest trends in social media marketing
Donna Li, RenRen.com on China and the Explosion of Social Media
Renren.com, the leading social networking site in China, started out as a blatant Facebook clone-but it now has tens of millions of users. Many other sites in China started off this way and have now developed their own strong ecosystems.
# What are the most popular social network sites in China.
# What is the role of social games?
# How do you leverage this medium?
# What's next?
Related topics : social media sites in china / leading social networking sites / social media network sites
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