Emerald Publishing
Rank: 2381 / 4486
2 selected videos
Service Research and Social Media
Emerald's Journal of Service Management focuses on services management research and provides a communication medium for those working in the service management field.
In this video, Editor Jay Kandampully interviews Dr. Evert Gummesson of Stockholm University School of Business about service research and social media.
Related topics : social media management services / social media services / social media research / manage social media
Prof Gerard Hastings on social marketing's need for change
Prof Gerard Hastings is a Professor at the University of Stirling and the Open University and founder/director of the Institute for Social Marketing and Centre for Tobacco Control Research.
Listen to his view on social marketing and read up on some of the key issues in the European Journal of Marketing's Special Issue on social marketing and social change.
http://www.emeraldinsight.com/journals.htm?issn=0309-0566&volume=47&issue=9
Related topics : social issues marketing
2 Resources