Raymond Soo
Rank: 2450 / 4486
2 selected videos
MARCOM 2010: Social Media Performance Measurement: Strategy, Tactics, Tools
Mike Kujawski, CEPSM, and Nicholas Charney, Indian and Northern Affairs Canada (INAC), impart their expert knowledge of social media within the context of Public and Not-for-Profit sector marketing communications. They stress the need for organizations to understand the "why" and be clear on desired outcomes before jumping into the deep end of social media...and drowning! Useful online monitoring and measurement tools identified and discussed. Purchase DVD of entire session from...
Related topics : social media measurement tools / social media monitoring tools / social media marketing tool / monitoring social media
MARCOM 2010: Social Marketing Health Campaign Case Studies
Cathie Kryzanowski, Saskatchewan in motion, recounts the challenges, approaches and results of campaigns aimed at increasing physical activity amongst various demographic groups for health, social, environmental and economic benefits.
Sue Ronald, Public Health Agency of Canada provides a synopsis of PHAC's campaign to enhance citizen awareness and readiness during the H1N1 ("swine flu") outbreak in 2009. Purchase DVD of entire session from www.web-insight.ca.
Related topics : health social marketing campaigns
2 Resources