Simply Business
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Best social media sites for business
The 'big four' including Twitter, Facebook, Google+ and LinkedIn are the ones to start with, Kate counsels. She tells us that LinkedIn is the place to be if you're a B2B business, while for attracting customers and making general connections, Facebook is probably more effective. There have been suspicions that since Facebook began offering 'promoted posts', non-paid posts have been suppressed, but this is an accusation that the company denies. While there's a chance that Facebook is losing its...
Related topics : make your own social media site / social media sites for business promotion
Best social media campaigns
One of the most frustrating questions that small businesses ask is 'how can I make a campaign that goes viral?' 'Going viral' is, by its very nature, unpredictable. Large companies like Nike and Cadbury run particularly effective social media campaigns, and Kate believes that the best campaigns are those that don't require the creation of huge amounts of content. As an example of particularly clever social media use, Kate gives Red Bull's use of Facebook's timeline feature, when it was first...
Related topics : companies that don't use social media effectively / business using social media / social media content
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