Steve A. Miller
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2 selected videos
How to Measure ROI from ANY Marketing Tool
Awareness? Reach? Share of Voice? Sentiment? Earned mentions? What ARE those anyway? Have you ever cashed a check on any of them?
Are you able to measure ROI from social media…trade advertising…social media advertising…trade shows…or any of the other marketing tools you’re currently using?
One of the biggest, if not THE biggest, problems businesses have is their difficulty, or just plain inability, to measure the effectiveness of any marketing campaigns.
As a result, many corporate...
Related topics : measuring social media roi / social media marketing tool / social media marketing agency / marketing through social media
Steve Miller Speaks about Marketing: The Definition & Purpose of Marketing
Steve Miller talks about the definition and purpose of marketing and the #1 key to marketing success.
Related topics : marketing definition
2 Resources