NATPE
Rank: 2507 / 4486
2 selected videos
Daisy Whitney's New Media Minute | October 19, 2011 | Can Social Media Save a TV Show?
Network executives are already canceling new fall shows like ABC's Charlie's Angels and NBC's The Playboy Club, raising the question of what role social media plays in the success of a TV show. The New Media Minute did some digging to see if these shows scored in social buzz, and also looks at a new Nielsen study linking online buzz and higher ratings. Plus, cable networks such as WE tv and Oxygen have indeed found a link between social media and TV show performance. For details, check out the...
Related topics : social media tv ratings / new online social network / online social media / social media media
Daisy Whitney's New Media Minute | November 2, 2011
About 40% of media buyers at marketers and agencies say that measuring ROI in online video is hard to do. That's why marketers should outline goals up front so they can better measure ROI against the cost per view in online video. For tips on how to do so, check out this week's edition of the New Media Minute with ROI insights for online video.
Related topics : how to say it marketing with new media
2 Resources