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4 selected videos
MEDIA CITY Presents: Content Marketing: The New PR?
Brands are always looking for new and compelling ways to attract and engage consumers and the competition is relentless in today's always-on, social media environment.
This means new opportunities for erstwhile and aspiring journalists willing to repurpose their storytelling skills. Learn how content marketing has redefined how PR is conducted.
Related topics : new media marketing / social media market opportunity / pr social media presentation
Center for Communication and MEDIA CITY Present: Marketing Music in an Ipod World
With an abundance of illegal downloads online, the music industry has had to adapt to changing times. Music marketing professionals have had to master the digital landscape in order to preserve dwindling profits. Learn how our panel of pros are breathing new life into the industry by creating fresh, attractive, targeted campaigns and tactics to entice today's listeners to ante up.
www.cencom.org
Related topics : music media marketing
Center for Communication and MEDIA CITY Present: Theater Publicity- Guerilla Tactics
Although the theater world has been slow to adopt hi-tech marketing methods, changes are taking place as a younger, tech savvy group of producers, marketers and publicists are introducing new strategies to get people into the seats. New players are dramatically changing the way shows are publicized and marketed, both on and off Broadway. Learn how these innovators are bringing in audiences.
www.cencom.org
Related topics : new media marketing strategies
Center for Communication and MEDIA CITY Present: Marketing to Latinos-Target Strategies
Hispanics who move to the U.S. from over 20 Latin American countries adapt quickly to a U.S. lifestyle, but they also tend to hold onto their unique cultural traditions and values. With our Hispanic population wielding a huge and diverse buying power, the marketing challenge is to create strategies that appeal to this highly-segmented group.
www.cencom.org
Related topics : media marketing strategies
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