midem
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5 selected videos
Building Successful Marketing Campaigns in the Digital Era - Midem 2016
Whether you are an independent artist, an emerging label or a major record company, building and growing a successful digital marketing strategy is key to ensuring you stand out from the crowd. From one-shot campaigns to continuous promotion through social media, be inspired by the experience of your peers and learn how best practices can shape your digital marketing strategy.
Speakers:
• Joakim Johansson, General Manager & Marketing Director, Universal Music Group (Sweden)
• Claire Mas,...
Related topics : digital media marketing strategy / successful social marketing campaigns / social media marketing campaign
"Every musician can be a radio station"; Lang Lang on audience engagement - by midem
We spoke to Lang Lang ahead of his keynote address at midem's Visionary Monday (January 28, 2013), about his engagement with social media.
"I think today, every musician be kind of a radio station" using the myriad tools now on offer to them, said the innovative classical pianist. Just "one or two sentences can make a huge difference" to an artist's fans, he added.
He also explained that he writes all of his social media updates himself, then lets his team spread his messages via the most...
Related topics : social media audience engagement
Workshop: Using Mobile Apps in Successful D2F Campaign
Speakers:
Michael Fiebach, Founder & CEO, Fame House -- famehouse.net (USA)
Andrew Mains, COO, Mobile Roadie (USA)
Kevin Wortis, Partner & Director of Label Services, Girlie Action Media & Marketing (USA)
Related topics : girlie action media & marketing
TheMediaShaker Session: Social Media Analysis for #Midem - Midem 2015
Speakers:
Jean-Baptiste Bouzige, CEO, Ekimetrics (France)
Marie Sellier, Director, Corporate Public Affairs and Intellectual Property, Vivendi (France)
D2F from A to Z -- Recording, with Kevin Wortis (mgr, Amanda Palmer) - Midem 2013
Kevin Wortis, Partner & Director of Label Services, Girlie Action Media & Marketing (USA)
Related topics : girlie action media & marketing
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