Stanford Graduate School of Business
Rank: 267 / 4486
10 selected videos
Using Social Media as a Marketing Tool
Part of 2010 Conference on Entrepreneurship
You've set up a Facebook Fan page and Twitter accounts for your company. Now what? Our expert panelists will share best practices on how to harness Facebook, Twitter, blogs and other social media channels as a marketing tool. When used effectively, social media can help a company build its brand, engender customer loyalty, gather candid feedback to improve the product or service, reach new audiences, and ultimately increase awareness and sales.
Related topics : companies that use social media marketing effectively / social media marketing tools / using social media marketing / social media marketing services / new social media tools
Dean Garth Saloner: Role of Social Media in Marketing
Dean Garth Saloner of the Stanford Graduate School of Business introduces the panel discussion on leveraging social technology to make a difference. The public session was part of the GSB marketing course, the Power of Social Technology. A panel of experts, including Robert Scoble, MC Hammer, and Loic LeMeur, discussed how social media can build successful brands.
Related topics : social media marketing for business schools / marketing through social media
MC Hammer: Role of Social Media in Marketing
MCHammer, entertainer and entrepreneur, discusses his thoughts on the impact of social media in marketing. The public session was part of the Stanford GSB marketing course, the Power of Social Technology (Dr. Jennifer Aaker). A panel of experts, including Robert Scoble, MC Hammer, and Loic LeMeur, discussed how social media can build successful brands.
Related topics : social media impact on marketing / marketing through social media / social media branding / social media courses
Using Social Media to Develop a Personal Brand
BEST (Brands, Experience and Social Technology) addresses the questions: How do leading organizations create compelling brands and connect through experiences? As today's savvy consumers are increasingly participating in brands (rather than merely receiving their messages), how do companies foster better experiences, conversations and relationships - with both their employees and customers? Moreover, how do you harness social media to build and amplify a brand?
MC Hammer spoke to this...
Related topics : social media brand building / brands using social media / social media branding
Charles Chao, CEO of SINA: Social Media Impacts Traditional Media Industry
Charles Chao, CEO and Chairman of the Board of SINA Corporation, says that social media's biggest impact has been on the traditional media industry by changing the way that breaking news is released. Chao was a keynote speaker at the fourth annual China 2.0 conference hosted by Stanford Graduate School of Business on October 3, 2013.
Watch the full keynote: http://www.youtube.com/watch?v=tlliivJKHk8
Learn more about the fourth annual China 2.0 conference:...
Related topics : traditional news media and social media
Robert Scoble: Role of Social Media in Marketing
Robert Scoble, blogger and entrepreneur, discusses his thoughts on how ideas spread. The public session was part of the Stanford GSB marketing course, the Power of Social Technology (Dr. Jennifer Aaker). A panel of experts, including Robert Scoble, MC Hammer, and Loic LeMeur, discussed how social media can build successful brands.
Related topics : social media brand building / social media marketing ideas / marketing through social media / social media branding
Building Your Brand Through Social Media
Making a good first impression is important, and our presence on social media increasingly makes that impression for us. Social media activities that are personal, attractive, and focused have a larger impact and build a strong personal brand. (Group Members: Tina Sadeghi, MSx '16, Colby Davis, MBA ''16, Patel Rajan, MBA '16, Eric Oliff, MBA '16) .
Related topics : social media brand building / social media branding
GSB Alumni Entrepreneur Bootcamp: Using the Internet to Get Customers
This panel of experts will address marketing strategies such as paid search, SEO, and social media to acquire and retain customers.
Related topics : search & social media marketing
Loic LeMeur: Role of Social Media in Marketing
Loic LeMeur talks about the role social media can play in marketing strategy.
Related topics : social media marketing strategies / social media media
Stephan Seiler: What is Social Media Marketing Really Worth?
Stanford Graduate School of Business
Related topics : social media marketing for business schools
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