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6 selected videos

Trends in Social Media Monitoring and Measuring Tools You Need to Know About Now

Emily Yu, VP, Marketing & Partnerships at The Case Foundation, Brandon Andersen, Director of Marketing at Cision, and Erica Campbell Byrum, Director of Social Media at Homes.com & ForRent.com discuss social media measurement at PR News' Social Media Summit in New York City on June 3, 2014.

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Related topics : social media measurement tools / new trends in social media marketing / social media marketing news / social media monitoring tools / social media marketing tools

PR News' Taste of Tech Lunch Panel—Critical Mention, inPowered, Launch.It, Business Wire and Cision

At PR News' Social Media Summit on June 3, 2014, our lunch panel discussed how best to communicate social media results to senior executives, how to make a client feel like you're a true partner, and how to conceptualize a social media strategy.

The panel included:

Dave Armon, President, Critical Mention

Robb Henshaw, Head of Communications, inPowered

Trace Cohen, Co-Founder, Launch.It

Serena Ehrlich, Director of Social & Evolving Media, Business Wire

Brandon Andersen, Director of Marketing,...

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Related topics : marketing communications social media / social media marketing strategy / social media pr / marketing through social media

Tech Trends That Will Transform Your Social Media Strategies

Susan Emerick, Manager of Enterprise Social Strategy & Programs at IBM, and Joie Healy, Senior Manager of Social Media Communications at Cisco discuss tech trends at PR News' Social Media Summit in New York City on June 3, 2014.

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Related topics : enterprise social media strategy / manage social media / social media pr / social media news

Citi's Frank Eliason on Social Media for Customer Service

At PR News' 2012 Digital PR Awards, Frank Eliason, Director of Global Social Media at Citi, discussies how dissatisfied customers are choosing to go to social media for customer service. because that's their preferred channel.

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Related topics : social media in pr / social media services / social media news / social media social

Mark Malkoff Talks to Kids About Social Media for PR News

Comedian and filmmaker Mark Malkoff talks to kids about social media and the results were, as expected, hilarious.

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Related topics : social media news / social media pr

The Next Generation of Social Media Platforms

An interview with Jason Winocour, Hunter Public Relations

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Related topics : social media public relations / social media platforms