TopRank Marketing TV
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5 selected videos
Optimize Digital Marketing & Social Media - Interview with Charlotte Blank of General Motors
Lee Odden, Author of http://OptimizeBook.com: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing interviews Charlotte Blank, Manager of Social Media for General Motors about digital marketing and social media during the Online Marketing Summit in San Diego 2012.
Charlotte answered two key questions in the interview:
1. How much do you segment your digital marketing towards customer acquisition vs. customer retention? How does social media play...
Related topics : social media marketing manager interview questions / social media online marketing / manage social media / social media content / seo social media
Content Marketing Optimization Tip: Cycle of Social Media & SEO from @TopRank
How do social media and search engine optimization intersect? Watch http://TopRankMarketing.com CEO @LeeOdden discuss how search and social keywords help define a social content strategy that boosts both search visibility and increases social sharing.
Content Marketing Optimization brings together the disciplines of search engine optimization, social media and content marketing to form a pull marketing trifecta that empowers companies to effectively reach customers through search and social...
Related topics : search engine marketing social media / social media marketing companies / social media content / marketing through social media / seo and social media
Microsoft Social Media - Mel Carson Interview at SES London
TopRankMarketing.com CEO Lee Odden interviews Mel Carson, Microsoft Advertising Community & Social Media Manager. The discuss the importance of the human element in social media along with platforms, channels and screens as well as the need for adaptive strategy and experimentation.
The interview took place at SES London 2011.
Find more online marketing expert interviews at:
http://www.toprankblog.com
http://twitter.com/toprank
Find more on Mel Carson...
Related topics : microsoft social media management / microsoft social media strategy / manage social media / social media marketing strategy
Andy Beal: Online Reputation Management 2010
Interview with Andy Beal on the importance of online reputation management in 2010 at the 2009 SES Chicago conference by Lee Odden of TopRank Online Marketing.
Find more interviews and insights on reputation management at http://www.toprankblog.com
Read Andy's blog at http://www.marketingpilgrim.com
Related topics : importance of online reputation management / manage your online reputation / importance of reputation management / importance of online reputation / online reputation marketing
Vocus Acquires HARO: Interview
Vocus Users Conference, Washington D.C. - Interview with Frank Strong, Director of Public Relations at Vocus on the acquisition of HARO and the new Vocus social media monitoring solution.
TopRank Online Marketing CEO Lee Odden interviewed Frank Strong about the New PR Mashup theme of the Vocus Users Conference as well as the synergies between Peter Shankman's HARO and Vocus public relations software services.
Related topics : social media online marketing
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