Econsultancy
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6 selected videos
Who owns Online PR?
Simon Collister from Edelman (who is now at Weber Shandwick) was interviewed by E-consultancy at one of our Online PR Roundtables in 2008.
We discussed the opportunities and threats to the PR industry as digital channels and social media become an increasingly important element of the PR and marketing mix.
Ownership of Online PR and social media marketing is a hot topic. We have recently surveyed marketers and PR professionals to:
•Establish the importance of Online PR within the PR...
Related topics : online pr social media / social media online marketing / marketing through social media
Digital Cream London 2012 : B2B Marketers on Social Media
We spoke to a variety of senior B2B marketers at our Digital Cream B2B roundtables in London to get their views on social media.
We discussed the challenges and opportunities B2B's face when identifying audiences, choosing relevant platforms, and developing more relevant approaches to service provision through social.
Discover more information about Econsultancy's B2B services by visiting: http://econsultancy.com//hello/b2b
Related topics : b2b social media marketing / b2b social media platforms / social media services london / social media marketing services / digital media marketing
Dishymix's Susan Bratton on Traveling Geeks and social media in the US and UK
http://econsultancy.com/blog/4221-traveling-geeks-the-econsultancy-roundup
Recorded at Econsultancy roundtable discussion with Traveling Geeks on use of social media particularly in communities, public sector and government.
Susan Bratton, a member of the Traveling Geeks delegation talks about digital developments and innovation in Europe and the US. Susan also provides tips for how to manage social media for business success with particular focus on privacy, syndication and data...
Related topics : social media travel / business using social media / manage social media / social media tips
Econsultancy's Social Media Best Practice Guide 2016 preview
Senior analyst Lynette Saunders gives an overview of our new Social Media Best Practice Guide 2016. The report contains contains actionable, real-world insight with detailed explanations to help you start and improve your performance on social media platforms.
Go here for more information: http://bit.ly/1TJyVdM
Produced, Filmed and Edited by - Abs Pabari, Business Development Exec, Econsultancy
Related topics : social media platforms overview / social media report / social media help
Measuring social media awareness 3
Filmed at TFM&A 2010, Karl Havard for Econsultancy talks on measuring social media effectiveness.
Karl covers
• Bringing the social web/social media into context
• Understanding its value and how to measure it
• Key advocacy tips and tricks to enable your customers to "spread the word"
• References to real life examples from UK brands both big & small
Related topics : social media measurement / social media branding examples / social media tips
Measuring social media effectiveness 1
Filmed at TFM&A 2010, Karl Havard for Econsultancy talks on measuring social media effectiveness.
Karl covers
• Bringing the social web/social media into context
• Understanding its value and how to measure it
• Key advocacy tips and tricks to enable your customers to "spread the word"
• References to real life examples from UK brands both big & small
Related topics : social media measurement / social media branding examples / social media tips
6 Resources