GlobalBenchmark
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6 selected videos
Social Media Benchmark -- Microsoft's Allister Frost on culture
As part of the launch of The Chartered Institute of Marketing's new Social Media Benchmark, Allister Frost, Head of Digital Marketing Strategy at Microsoft UK, discusses social media in 2012:
• Convincing a conservative company to embrace social media
• Creating a culture that supports social - where to start?
Find out more at www.smbenchmark.com or search #SMBenchmark on Twitter.
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How are businesses grappling with, adapting to, investing in and getting...
Related topics : social media marketing agency uk / social media market research companies / social media marketing companies / microsoft social media strategy / search & social media marketing
Social Media Benchmark -- Microsoft's Allister Frost on leaders and laggards
As part of the launch of The Chartered Institute of Marketing's new Social Media Benchmark, Allister Frost, Head of Digital Marketing Strategy at Microsoft UK, discusses social media in 2012:
• How well businesses are embracing social media
• Who are the leaders and the laggards
Find out more at www.smbenchmark.com or search #SMBenchmark on Twitter.
ABOUT THE INITIATIVE
How are businesses grappling with, adapting to, investing in and getting value from social media? What are...
Related topics : social media marketing business opportunity / social media for market research / marketing through social media / social media branding for business / social media social
Social Media Benchmark - Russ Shaw on opportunities, risks and B2B
As part of the launch of The Chartered Institute of Marketing's new Social Media Benchmark, Russ Shaw, former global mobile chief at Skype and current Non-Executive Director at GAME Group and others, discusses social media in 2012:
• Big opportunities for social media in 2012
• Key risks for marketers to be aware of
• The importance of social media in B2B
Find out more at www.smbenchmark.com or search #SMBenchmark on Twitter.
ABOUT THE INITIATIVE
How are businesses grappling...
Related topics : social media marketing business opportunity / search & social media marketing / social media for market research / social media agency
Social Media Benchmark -- YouTube's Dara Nasr on opportunities and threats
As part of the launch of The Chartered Institute of Marketing's new Social Media Benchmark, Dara Nasr, Industry Head of Display at YouTube UK, discusses:
• The big opportunities presented by social media in 2012
• The risks and vulnerabilities every marketer should be aware of
Find out more at www.smbenchmark.com or search #SMBenchmark on Twitter.
ABOUT THE INITIATIVE
How are businesses grappling with, adapting to, investing in and getting value from social media? What are the...
Related topics : social media marketing business opportunity / social media branding for business / social media media / social responsibility marketing definition
Social Media Benchmark -- Three's Head of Online on metrics, spend and skills
As part of The Chartered Institute of Marketing's new Social Media Benchmark, Ash Roots, Head of Online at UK mobile operator Three, discusses social media in 2012:
• What are the best metrics for evaluating social media?
• How can you assess whether you're investing sufficiently in social media?
• What's the right skillset for social media?
Find out more at www.smbenchmark.com or search #SMBenchmark on Twitter.
ABOUT THE INITIATIVE
How are businesses grappling with,...
Related topics : social media online marketing / search & social media marketing / marketing through social media
Social Media Benchmark -- FT's communications chief on opportunity and risk
As part of The Chartered Institute of Marketing's new Social Media Benchmark, Emma Gilpin-Jacobs, Global Director of Communications at The Financial Times Group, discusses social media in 2012:
• What are the big opportunities of 2012 for businesses investing in social media?
• Where are the risks that marketers should be aware of?
Find out more at www.smbenchmark.com or search #SMBenchmark on Twitter.
ABOUT THE INITIATIVE
How are businesses grappling with, adapting to,...
Related topics : social media marketing business opportunity / marketing through social media / social responsibility marketing definition
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