Matt Dickman
Rank: 2899 / 4486
2 selected videos
Launched: Skittles.com
A look at the new Skittles.com site, its interaction with social media outlets, the overall trends we're witnessing and how marketers can learn from this case.
Related topics : new trends in social media marketing / new social media sites
Launched: Papa John's Road Trip augmented reality
This example is for a Papa John's campaign created by Fleishman-Hillard (my employer) and includes physical events, social media hooks and includes a cool augmented reality example. The campaign is in support of Papa John's 25th anniversary and ties into the Road Trip program.
This video is a look a the augmented reality application built in support of the broader program.
Related topics : social media and augmented reality / social media campaign examples
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