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Benefits of Social Media Advertising for Funeral Homes | FAQ | Funeral Marketing Blueprint

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Funeral Home Advertising & Marketing Tips by Funeral Consultant, Robin Heppell, CFSP.

Question:

Is social media the best form of advertising?

Answer:

It is not the best primary advertising platform, but it is the best way to promote (build) your brand and image. (Scrap the branding ads)

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Related topics : benefits of social media advertising / free social media marketing / marketing through social media

Funeral Home Advertising & Marketing Budgets | New & Traditional Media

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Funeral Home Advertising & Marketing Tips by Funeral Consultant, Robin Heppell, CFSP.

Question:

How to allocate marketing efforts (personnel and budget) between traditional media and new media?

Answer:

• You should track all of your marketing efforts – by hours spent and dollar spent

• Then track the outcome/metrics for each of the marketing initiatives

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Related topics : media advertising and marketing