David Meerman Scott
Rank: 2936 / 4486
2 selected videos
Is social media worth the risk? A lawyer's perspective
David Meerman Scott interviews Vivienne Storey, General Manager of BlandsLaw, an Australian boutique law firm specialising in Employment Law. They discuss such issues as How do you work to convince CEOs and the legal staff that social media is worth the risk? What do companies need within their social media guidelines? Should the guidelines be made public?
Related topics : social media management company / social media company / manage social media
Social Media ROI Hypocrisy
Executives demand to know the Return on Investment (ROI) of social media like Twitter, Facebook, or YouTube before allowing employees to use them at work. Yet they happily pay for other real-time communications devices for employees like Blackberrys, iPhones, and iPads without a proven ROI. That's ridiculous. David Meerman Scott is on a crusade to expose this hypocrisy at his speaking gigs around the world.
Related topics : social media roi
2 Resources