Mats Urde
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2 selected videos
Corporate Brand Management and Reputation BUSN35
Presentation of the elective master course "Corporate Brand Management and Reputation" (BUSN35) by associate professor Mats Urde (also head of course). The outline of this case-based course and key models are briefly presented. The course is part of the MBA program International Marketing and Brand Management given 2014 at Lund University School of Economics and Management, Sweden.
Related topics : brand reputation management / corporate brand reputation / reputation management course
Corporate Brand Management and Reputation
Presentation of the Master Course BUSN35 at the Lund School of Economics and Management, Sweden. Head of Course discuss with two students the writing of management decision cases. The course is part of the master program International Marketing and Brand Management.
Related topics : reputation management course / brand reputation management
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