See How We Use Social Data To Go Deeper Than Demographics

Affinities is a new feature in our ForSight™ platform that focuses on who is doing the talking and what their interests. While marketers think they know their audience, with Affinities you can put that to the test and see what your audience likes, the landscape, what they are really interested in and how that differs from your competitors. Affinities social data visualization allows marketers and brand managers to go beyond conventional social sentiment analysis to better understand the who...

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Related topics : social media audience analysis / social media brand management / branding social marketing