Norton Sociology

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2 selected videos

Doug McAdam and Dalton Conley discuss why some social movements succeed and other don't

In this interview for Dalton Conley's book, You May Ask Yourself, Doug McAdam describes how Twitter, Facebook, and other social media can help movements frame a social issue. However, he argues that the new electronic tools seem to have a limited ability to create a sense of solidarity like more traditional movements.

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Related topics : social movement media / social media help / new social media tools

Do Mass Media Create Social Norms or Merely Reflect Them?

Watch the new animation about culture and media from Dalton Conley's book, You May Ask Yourself: An Introduction to Thinking like a Sociologist. To learn more visit wwnorton.com/soc.

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Related topics : social media watch