USC Annenberg
Rank: 2991 / 4486
4 selected videos
USC Annenberg Alumni Use 24/7 Digital Tools and Social Media
Meet some of our great USC Annenberg media alumni leading the way in network and local broadcast-multimedia organizations and other fields.
We asked them to produce creative clips in the studio, on the White House lawn, in the newsroom, in the field and even in a locker room.
Take a look at the digital skills our alumni use and hear their thoughts on the new Annenberg Media Center opening in Fall 2014.
The Media Center will be the focal point of Wallis Annenberg Hall, our new - and second -...
Related topics : organizations using social media
2013 Everett M. Rogers Award Colloquium
Stanford Professor of Sociology Mark Granovetter is the recipient of the 2013 Everett M. Rogers Award.
Cited over 24,000 times, Granovetter's 1973 paper "The Strength of Weak Ties" is a social science classic and a milestone in network theory. Our close friends are strongly in touch with us and each other, he wrote, but our acquaintances -- weak ties -- are crucial bridges to other densely knit clumps of close friends. The more weak ties we have, the more in touch we are with ideas, fashions,...
Related topics : social network analysis theory / analysis of social networking
Social Marketing Lessons From KONY 2012
March 21, 2012: Social Marketing Lessons From KONY 2012
Adam Amel Rogers from the USC Annenberg Norman Lear Center addresses a Public Communication Campaigns undergraduate class at USC on March 21, 2012 to explain the positive and negative social marketing lessons from the KONY 2012 campaign.
Video credits to Insivible Children, Hotel Rwanda, Al Jazeera and CNN. Video posted for educational reasons with no claim of ownership.
Related topics : social marketing campaign
The Role of Social Media in Journalism
Brandon Rittiman from KUSA and Mike Lowe from WGN disagree on the role of social media in journalism.
This year's Walter Cronkite Awards for Excellence in Television Political Journalism honored 8 stations/individuals whose work exemplifies the best in broadcast political coverage. Since 2000, the award has recognized coverage that helps viewers understand who the candidates are; what the issues and ballot propositions are; how electoral choices will affect their lives; how to assess campaign...
Related topics : journalism and social media
4 Resources