42analytics
Rank: 2998 / 4486
2 selected videos
SSAC14: Big Data: Lessons for Sports Presented by Zebra
From advanced player statistics to real-time video, social media, x-y tracking, and biometrics, big data is everywhere in sports. How can sports organizations harness this data in making better decisions regarding player personnel and in-game strategy as well as marketing and fan experience? How do sports teams collect and use big data and how will this data change sports? Meet some of the leaders of the big data movement in sports. This panel will cover how big data is "changing the game" for...
Related topics : sports organizations using social media / sports and social media statistics
SSAC16: Marketing, Data & the Digital Fan
Today, consumers have information and technology at their fingertips and the sports industry is redefining how to find, reach, and connect with fans. Backed with Big Data and marketing acumen, the content creators are partnering with leading digital companies like Google and Facebook to drive ticket sales, engage the fan base, and grow other parts of the business. Our panel of experts will discuss the opportunities and challenges associated with driving customer engagement, managing customer...
Related topics : new media data marketing / social media future
2 Resources