INFORMS

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3 selected videos

Applying Social Media Understanding to a Structured Marketing Data Environment

Connecting the Stars: Applying Social Media Understanding to a Structured Marketing Data Environment in a B2B World

Presented by Theresa Kushner, Cisco Systems

2012 Analytics Conference Huntington Beach

"Analytics Process" Presentations

During this presentation, you'll learn how a leading internet company employs

listening not only in marketing, but in services and other product development

functions, how marketing analytics is applied to help challenge the status quo in a demand driven...

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Related topics : internet social media marketing services / social media marketing companies

The Impact of Integrating an Online Community with a Social Network Platform

We assess how the integration of an online community with a social network platform impacts the vibrancy of that community in terms of new member recruitment and relational tie formation.

Poster number: 113

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Related topics : social and networking community

Credit Scoring with Social Network Data

A number of companies are experimenting with the use of social network data in credit scoring. This paper provides an analytical foundation to explain the economic rationale behind this practice, and how its emergence might affect the formation of social ties among customers.

SESSION 1B, Paper #1

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Related topics : social network data