The Guardian
Rank: 3125 / 4486
3 selected videos
The emergence of the brand newsroom - Changing Media Summit 2013
The emergence of the brand newsroom - Changing Media Summit 2013
Subscribe to the Guardian HERE: http://bitly.com/UvkFpD
Peter Ingman tells us that marketing departments are increasingly resembling newsrooms. They're hiring journalists, videographers, social media-savvy marketers and asking them to react quickly and publish the brand story in a way which is counter to the traditional marketing mode. In this talk, Peter Ingman, founder and CEO of Mynewsdesk, presents the challenges and...
Related topics : social media changed marketing / social media branding
Twitter's Deb Roy on television and social media - Cannes Lions 2013
Twitter's Deb Roy on television and social media - Cannes Lions 2013
Subscribe to the Guardian HERE: http://bitly.com/UvkFpD
Deb Roy, Twitter's chief media scientist, talks to John Plunkett at the Cannes Lions International Festival of Creativity about the 'second screen' experience -- watching TV with a companion device. He expounds on the evolution of television and new media forms and envisages a resurgence of content intended to be viewed live.
Related topics : social media television
Tim Kelsey on barriers to transparency, social media and SME procurement
Tim Kelsey, the government's transparency and open data director, talks to the Jane Dudman from the Guardian's Public Leaders Network about barriers to transparency, Jimmy Wales appointment as a government advisor and public procurement from SMEs.
Related topics : social media transparency
3 Resources