The Guardian

Rank: 3125 / 4486

3 selected videos

The emergence of the brand newsroom - Changing Media Summit 2013

The emergence of the brand newsroom - Changing Media Summit 2013

Subscribe to the Guardian HERE: http://bitly.com/UvkFpD

Peter Ingman tells us that marketing departments are increasingly resembling newsrooms. They're hiring journalists, videographers, social media-savvy marketers and asking them to react quickly and publish the brand story in a way which is counter to the traditional marketing mode. In this talk, Peter Ingman, founder and CEO of Mynewsdesk, presents the challenges and...

View more

Related topics : social media changed marketing / social media branding

Twitter's Deb Roy on television and social media - Cannes Lions 2013

Twitter's Deb Roy on television and social media - Cannes Lions 2013

Subscribe to the Guardian HERE: http://bitly.com/UvkFpD

Deb Roy, Twitter's chief media scientist, talks to John Plunkett at the Cannes Lions International Festival of Creativity about the 'second screen' experience -- watching TV with a companion device. He expounds on the evolution of television and new media forms and envisages a resurgence of content intended to be viewed live.

View more

Related topics : social media television

Tim Kelsey on barriers to transparency, social media and SME procurement

Tim Kelsey, the government's transparency and open data director, talks to the Jane Dudman from the Guardian's Public Leaders Network about barriers to transparency, Jimmy Wales appointment as a government advisor and public procurement from SMEs.

View more

Related topics : social media transparency