Holmes Report

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3 selected videos

Unilever's Heather Mitchell on how PR firms can develop big brand ideas.

Unilever Hair Care VP of PR and social media Heather Mitchell talks to the Holmes Report at Cannes Lions about how PR firms can develop big brand ideas, by focusing on the conversational, "hashtag" element of campaigns.

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Related topics : pr firms social media

In2 Innovation Summit: Brian Zisk on Social Media vs. Music for Youth Culture

Brian Zisk, Executive Producer for the SF Music Tech Summit, shares insights on the evolution of social media and music within today's digital age and discusses what's next at the In2 Innovation Summit. http://www.in2summit.com

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Related topics : social media today / social media culture

PRSummit 2014: The Role of Small Data in Digital Reputation Crisis

Five Blocks Sam Michelson explores how a mastery of 'small data' can improve corporate reputation. Global PR Summit 2014 session.

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Related topics : improve corporate reputation