Festival of Media

Rank: 3148 / 4486

5 selected videos

Richard Stokes (Kantar Media AdGooroo) - The future of search marketing is now!

Speaker:

Richard Stokes, CEO, Kantar Media AdGooroo

Paid Search has long been the single most effective tool for reaching in-market consumers and driving profitable customer traffic. Discover how new innovations such as Product Listing Ads,

Mobile and Ad Extensions have dramatically changed the search

landscape, and how brands can best incorporate these items as well as global competitive intelligence to maximise their programme's performance. Brought to you by Kantar Media.

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Related topics : new media search marketing

Marketing in a multiscreen world - Brought to you by Millward Brown

Speakers:

Duncan Southgate, Global Brand Director for Digital, Millward Brown

Vincent Blaney, European Brand Director -- Media & Digital, Millward Brown

See exclusive insights from a new global research study on the scale and nature of multiscreen usage. This session will cover the receptivity of consumers to advertising approaches across screens, giving you a clearer understanding of how multiscreen marketing can be integrated into communication strategies.

For more information, visit the...

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Related topics : integrated marketing communications media

Media Made in China

Panel discussion featuring:

Li Xuhui, General Manager of International Client Sales, Youku

Jin Zhi, Head of Trade Marketing, Baidu

Jeff Kwek, Head of Branding, Online Media, Tencent

For more on The Festival of Media Asia visit: http://www.festivalofmedia.com/asia

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Related topics : online marketing media

Our time is now: Cheuk Chiang, Omnicom Media Group

The Asian media landscape is the most diverse in the world - how do brands reach consumers that engage with both hi-tech and low-tech media in equal measure? Cheuk Chiang explores the diversity of APAC's media scene and the key trends that drive it.

- Cheuk Chiang, CEO Asia Pacific, Omnicom Media Group

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Related topics : asian media group

Asia's Innovation Leasders - Jayant Murty

Jayant Murty, Director, Strategy & Marketing, Intel

A session showcasing some of the brilliant media and marketing ideas that have emerged from the region which have generated a global impact. We hear from these Asian innovation leaders who explain how they achieved success.

For more information on The Festival of Media Asia visit :

http://www.festivalofmedia.com/asia

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Related topics : media marketing strategies