Festival of Media
Rank: 3148 / 4486
5 selected videos
Richard Stokes (Kantar Media AdGooroo) - The future of search marketing is now!
Speaker:
Richard Stokes, CEO, Kantar Media AdGooroo
Paid Search has long been the single most effective tool for reaching in-market consumers and driving profitable customer traffic. Discover how new innovations such as Product Listing Ads,
Mobile and Ad Extensions have dramatically changed the search
landscape, and how brands can best incorporate these items as well as global competitive intelligence to maximise their programme's performance. Brought to you by Kantar Media.
For more...
Related topics : new media search marketing
Marketing in a multiscreen world - Brought to you by Millward Brown
Speakers:
Duncan Southgate, Global Brand Director for Digital, Millward Brown
Vincent Blaney, European Brand Director -- Media & Digital, Millward Brown
See exclusive insights from a new global research study on the scale and nature of multiscreen usage. This session will cover the receptivity of consumers to advertising approaches across screens, giving you a clearer understanding of how multiscreen marketing can be integrated into communication strategies.
For more information, visit the...
Related topics : integrated marketing communications media
Media Made in China
Panel discussion featuring:
Li Xuhui, General Manager of International Client Sales, Youku
Jin Zhi, Head of Trade Marketing, Baidu
Jeff Kwek, Head of Branding, Online Media, Tencent
For more on The Festival of Media Asia visit: http://www.festivalofmedia.com/asia
Related topics : online marketing media
Our time is now: Cheuk Chiang, Omnicom Media Group
The Asian media landscape is the most diverse in the world - how do brands reach consumers that engage with both hi-tech and low-tech media in equal measure? Cheuk Chiang explores the diversity of APAC's media scene and the key trends that drive it.
- Cheuk Chiang, CEO Asia Pacific, Omnicom Media Group
Related topics : asian media group
Asia's Innovation Leasders - Jayant Murty
Jayant Murty, Director, Strategy & Marketing, Intel
A session showcasing some of the brilliant media and marketing ideas that have emerged from the region which have generated a global impact. We hear from these Asian innovation leaders who explain how they achieved success.
For more information on The Festival of Media Asia visit :
http://www.festivalofmedia.com/asia
Related topics : media marketing strategies
5 Resources