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Module 3: The Medium & The Message | Social Enterprise Marketing Toolkit
In this third module of the Social Enterprise Marketing Toolkit, you'll learn about the various media available to you for marketing, and the relative merits of each of them. You'll also build your own Message Matrix, a useful tool that captures your social enterprise's key messages, and acts as a touchstone for marketing outreach.
Related topics : social media marketing messages / marketing through social media
Module 1: Introduction | Social Enterprise Marketing Toolkit
In this first module of the Social Enterprise Marketing Toolkit, you'll be introduced to the purpose and goals of the Toolkit, and you'll work on defining your market—the first element of developing a marketing plan.
Related topics : social marketing toolkit
Module 4: Gauging Success | Social Enterprise Marketing Toolkit
In this fourth and final module of the Social Enterprise Marketing Toolkit, you'll learn about the five essential metrics you'll use to measure the effectiveness of your marketing.
Related topics : social marketing toolkit
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