DMAUKLTD
Rank: 3208 / 4486
2 selected videos
Putting a price on direct marketing
Putting a price on direct marketing is the most comprehensive research to date into the direct marketing industry's financial contribution to the UK's economy. Watch Melanie Howard, Chair of Future Foundation, as she puts a figure on the volume of sales direct marketing generates. She also assesses how much companies are spending on direct marketing and details the spread of expenditure across all direct media channels and counts the number of people that find their employment directly and...
Related topics : direct marketing media channels
DMA Insight: How effective is social media for customer acquisition?
The DMA’s Customer Acquisition Barometer 2015 poised the question; is social media the most effective channel for acquisition? Leading marketers give their thoughts on how social media can be used for customer acquisition.
Related topics : acquisitions social media / social media marketing questions
2 Resources